Just click below on an audio "title" that looks like it would be of particular interest to you… and… shazaam… as if by magic… you'll hear me rattling off…

Marketing Secrets You Won't Find Anywhere
Else On This Website… And You'd Be Hard
Pushed To Get Them Anyplace Else!

Enough - let's get the party started.

Getting Started - Learning The Basics

I have a question I've been struggling with. How do I REALLY find a profitable niche? (Especially concerning info-products) Just because something is searched for doesn't mean it is a profitable market where people are willing to pay money to buy information about it. Plus, when it comes to keyword research, some 'gurus' say 50,000 searches a month or more means the competition is too fierce or the topic is too broad, it's not specific enough to find buyers, etc. Others say a market is only worth being in if it has at least 50,000 searches/month or more. Then others say you should choose a targeted niche market with more specific keywords/key phrases. But more specific keyword phrases get less than 10,000 searches a month. In fact, many get as little as 2,000, 1,000 or 500 searches a month. Is this too small a target market? How small is too small? How big is too big?

How do I focus my your info-saturated/overloaded/overwhelmed brain cells on ONE topic or ONE website when my mind constantly gets bombarded and gets 'side-tracked' by new daily email and web offers?

How to separate snake oil and real merchants of web marketing information

Do you recomend any capture/squeeze page creation software, for those of us creating our own?

Where do you come up with the TIME for all this & Where do you find all this information... sometimes you scare the Hell out of me.

If there's 1 thing in your business other than copywriting that you want people to duplicate after, what is it?

If you already have a *slightly* profitable business, how do you go about building your business for more profit? How do you think of back-end products etcetera?

Is it realistic to outsource the marketing for your business? Are there any sales or marketing agencies that are geared toward the smaller and home based businesses? When would you see this being an option (if at all)?

My question is how does a person with a small starting budget get started in the Internet marketing field and start earning enough to invest back into yourself to start building a prominent business?

What are the best ways to generate credibility on the internet?

Why don't you do 2 or 3 day intense workshops?

Dan, I would like to ask you which affiliate software service you consider worth to use. I'm considering affiliateshop.com , because it's compatiteble with Paypal.

Do you think a co-operative network of people could run an internet business? Could we have different people specialize on certain aspects of the business without each of us having to learn everything there is? Do you think something like this could work for those who don't have all the resources and finances to do it all on their on? An internet business co-operative.

This is a question from Christi. She wants to know, "How do I refine my focus to combine all my little Internet businesses into one fluid site?"

This is a question from Craig, who writes: "I am a small business owner with 2nd year projected revenues of $75-100K. We do Internet marketing (websites, newsletters).

My main question for you is: I want good, honest advice and programs without the BS to help my new small venture…without losing control of my own marketing goals.

Websites, SEO, PPC, linking etc, etc…. Which are the best ways to make sustained growth happen for a good ROI and a small budget?

This question is from Dennis Cha. Dennis writes, "I am a Realtor and I would like to know how I can generate quality leads using a website?

Traffic Conversion

When doing PPC and tracking conversions at the keyword level... depending on the cost per click on the keyword, and the $ sales for each conversion, how long will you let a keyword run before you stop running the ad on it?

Hi Dan, What is the best way to differentiate your program, product or service from all the clutter and "me too" programs out there?

I am currently setting up a website and want to use an opt-in landing page. I'd like advice on how to create a high-converting opt-in page and/or conversion tips for the follow up emails they will be receiving.

How many times should a 'call to action' be issued?

This is a question from Joan who asks, "How can I redesign my website to make it sell?"

This is a question from Ken. Ken wants to know what he can do with a web site that has tons of traffic but isn't selling very much.

This is a question from Michelle. In her letter she asks, "How important is it that your product offering matches the rest of your site"

Here's a question from Scott. It's a long one. He writes, "Hi Dan! My question is this: There is a standard convention used in the look and feel of the websites that you employ and have consulted with. In fact, many other online marketers, surely not your equals, use the same type of style.

The style is fairly straightforward and usually inclusive to a single page - a large "gotcha" headline, and audio clip, many testimonials and well-written copy that intentionally goes on and on.

What I want to know is: As a designer, how can I apply your techniques for a typical small business, without the website I create looking like it was designed to promote an ebook for $19.99?

For example, how would a screen printing business implement your ideas?"

Copywriting / Sales Letters

Do you have a basic 3, 5 or 7 point plan for writing effective copy?

What is a fair price to pay a copywriter to write a full sales letter page with a few headlines that can be split tested? I know I can pay low amounts of money and get junk but I am talking about a sales letter that will really convert. Are you for hire to do this type of work if not then do you have a suggestion where I can go to get a good copywriter?

What is the best way to market my skills in writing compelling Web sales copy?

Dan, When dealing with a new client (especially offline clients), what is the best way to track "their" sales, so you don't get screwed out of any commissions you have coming for writing their ad copy?

I sell wedding invitations on one site, christmas cards on another and birth announcements on a third. People come to my site because they are already looking for what I sell and want to see if they like what I am offering. My main goal is to convice them to buy from me rather than another site that is offering a lot of the same sort of things. Do you think I need a long sales letter to convince them and to establish rapport or do think just a few bullets is all they will read because they probably primarily they just want to see my selection? My son (who is pretty internet savy) thinks my homepages are too wordy and that my potential customer are not going to read it. - that they just want to see what I have and compare prices etc. Thanks for your help!

What's the difference between hard and soft topic writing and how do you handle the difference in your sales letters? Also, where can I go on the net to read about writing subject lines?

How to become a master copywriter?

How to write FAST copy?

Are there any current ebooks that address the subject of creating marketable sales copy. An e-book that analyze a sales letter and comment on the strength of why that particular copy is an excellent sales copy.

Information Marketing

How can you market health counseling on the Internet since its now product driven, but service driven instead?

What's a reliable way to decide on the price point of an information product?

Is it better to offer a product for less money and try to sell more products or offer a product for more money with the expectation of selling less? I am thinking of pdf information products written by me.

What are the best info-product creating courses available today?

Traffic Generation

How to you drive consistent traffic to your site so that you can build a reliable, steady income?

List Building / Email Marketing

How do you build a good customer relationship quickly ... WITHOUT multiple contacts.

How do I use my existing (broad) database of contacts, who have not opted in through a shared interest in one particular topic, but who are simply friends, colleagues, former business acquaintances, so as to convert them into clients without putting them off by offering things they don't want?

I know that it is really important to email your prospects and clients regularly so you build a relationship with them. However, how much is too much? I guess I am worried that they will unsubscribe. Is once a week a good number? Thank you.

This is a question from John. John writes, "How do you build an email list other than offering a free ebook or newsletter"

Joint Ventures

How can you approach someone for a joint venture when you don't even have your own list? if you are new, how would you approach established marketers about joint ventures? thanks!!