Press Release - Free Copywriting Library Is One-Stop Resource for Internet Marketers and Entrepreneurs
FOR IMMEDIATE RELEASE BURNABY, British Columbia (PRWEB) July 2006 - A one-stop copywriting resource from the man known as "The World's #1 Website Conversion Expert" gives every Internet business owner a chance to get an advanced education in online marketing, free. http://www.GetRichCopywriting.com/ focuses on what Lok considers the most important ingredient to online success: sales copywriting. At http://www.GetRichCopywriting.com/, internet marketing guru Dan Lok has gathered hundreds of articles from the world's most successful copywriting geniuses and compiled them into a professional library that Internet entrepreneurs and marketers can access without cost. "I wanted to create a comprehensive resource on the most important tool that entrepreneurs and marketers can use to solve their conversion problems," explains Lok. The tool, he says, is copywriting. http://www.GetRichCopywriting.com/ looks at sales copywriting from every angle. The articles available on the site "dissect a sales message into its key components, and put the copywriting under the microscope for careful inspection," says Lok. Suicide by Copywriting
The reason so many web sites fail (more than ninety percent of them according to some statistics) "is because their sales messages fail," says Lok. He points to bad copywriting as the critical failure. "Most copywriting fails fail to ignite interest. Or it fails to describe benefits," says Lok. "And it's shocking how many websites have copy that fails to provide a clear call to action." Most seriously, he reports, "the copywriting fails to convert visitors into paying customers. Delivering a stern warning aimed at would-be Internet marketers and entrepreneurs, Lok calls "failure to craft an effective sales message with conversion-oriented copywriting is the equivalent of online suicide." Lok believes that there are fundamental principles for online sales copywriting that have already been proven to work consistently and dependably. "Internet marketers and entrepreneurs who follow them can't fail. The ones who ignore them can't succeed," he says. Rather than trying to invent or reinvent an effective sales strategy, Lok urges marketers and online entrepreneurs to "do what you know will work…conversion-oriented copywriting." Asked how to identify which copywriting strategies are truly effective, Lok replies, "You know they're working because they're already making someone else rich." Each of the authors, featured on Lok's site is considered a "superstar and a super-achiever" he reports. Many are copywriters themselves; others are some of the Internet's most successful marketing experts and entrepreneurs. The High Cost of a Copywriting Education
At New York University, students pay $775 for a non-credit, eight-session course in Internet copywriting with a single professor. "And I'm sure they get a great education as far as it goes," says Lok. He notes, however, that the opportunity for knowledge is free and virtually limitless at http://www.GetRichCopywriting.com/ "There are hundreds of free articles on copywriting by more than a dozen authors," says Lok. He points with pride to the fact that all the authors are professionals working in the world of online marketing rather than educators from the world of academia. The content at http://www.GetRichCopywriting.com/ explores the foundations of effective sales copywriting, but it also gives visitors access to emerging strategies and leading-edge techniques . According to Lok, "And I'll be adding new content regularly." To learn more about Dan Lok's free one-stop copywriting resource library, you may contact him directly at (604) 583-4999 or visit http://www.GetRichCopywriting.com/ About Dan Lok
A former college dropout, Dan Lok transformed himself from a grocery bagger in a local supermarket to a multi-millionaire. Today, Dan is one of the most sought-after business mentors on the Web, as well as a best-selling author. His reputation includes his title as the World's #1 Website Conversion Expert.
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