Years ago, Henry Ford was challenged by a reporter.

The story basically went like this…

A reporter went into Ford’s office. And he came in with a challenge, “Well, since you’re SOOO successful, show me how intelligent you are.”

He went on to ask a lot of tough questions and Henry Ford had no idea how to answer them. So the reporter told him: “Listen, I’m gonna write about you. I’m gonna write about how uneducated you really are. I’ll show people why you don’t deserve the kind of success you have.”

Though offended by the reporter’s remarks, Henry calmly called all his managers to come into his office. Then he suggested the reporter to ask him questions again.

This time, everything changed.

When the reporter asked any of his questions, Ford’s managers had answers to all of them.

And after a few attempts to bring the wealthy man down, the reporter gave up saying, “That’s NOT fair. You’re cheating. I’m asking you, not your managers.”

But Henry Ford answered, “Well, I don’t need to have all the answers. I don’t need to. I just need to know who to call.”

You see, you have to do it by youself, but you can’t do it alone.

Internet business is a team sport. You can’t do it alone.

I’ll rephrase that again:

I don’t care how smart you are.
I don’t care how talented you are.
You CANNOT do it alone.

I am where today because of my TEAM?K because of my MENTORS?K because of my FRIENDS?K because of all my contacts and networks!

NETWORK saves LEGWORK.

Just because we have an Internet business doesn’t mean we don’t need to have a team.

It’s crucial to have a team. This includes your employees, your mentors, freelancers, graphic designers, web masters, etc.

Outside your business, your mastermind group?K your partners?K your mentors?K your advisors?K professionals etc. who can help you with many things you couldn’t!

Now the question is:

“Are you actively going out there and meeting people, developing important relationships in your life?”

Business success a lot of times is based on relationships.

See when you have a problem, and you try to solve it on your own (because you’re so damn smart)?K

“What if you can just PICK UP THE PHONE and get the best answers you could get?”

Not by your own efforts this time, but through other people’s? You don’t even know how much time you can save with this. Or how many costly mistakes you can avoid with this.

Listen, when I have a problem, when I need something, I don’t try to do it solely on my own!

I do have a big ego, but I don’t let it get in my way. Most of the times I’ll pick up the phone, and call who I think would have the best answers.

Dan “The Man” Lok

Everybody’s talking about web 2.0 or how to use new traffic strategies to drive more people-rather, buyers to your web sites.

And today, I’m going to show you a very powerful to do just that, without spending a dime (well, maybe a few dollars).

What am I talking about?

YouTube.

Now you should know YouTube pretty well. But allow me give you some facts:

Fact #1: YouTube went from ZERO to 4,000,000,000 MONTHLY visitors within 3 months. And it’s still growing by a staggering rate each day.

Fact #2: In 2006, YouTube won Times Magazine’s “Invention of the Year.”

Fact #3: YouTube is in the Top 5 most valuable web properties in the world.

Fact #4: YouTube features videos from hundreds and thousands of members, and has made MANY people famous.

Fact #5: And get this-more than 75,000 new videos are uploaded every, single day (you see that right.)

Fact #6: Last but not least-YouTube serves up to two hundred MILLION clicks daily.

What does that mean to you as a marketer or an Internet entrepreneur?

Well, it only means there’s a HUGE amount of traffic ready to be tapped into-if you know how to use YouTube to drive more visitors to your web sites.

We’ll discuss how you can use YouTube to drive massive views on your web sites in a while.

But first, “What makes a good YouTube video?”

If you notice, a lot of the videos on YouTube are made by amateurs.

They’re usually not professionally filmed videos.

But that’s what makes YouTube attractive, isn’t it?

These videos are not really professional, and most of the time “RAW”, but it’s realistic.

Sometimes, they are just THAT much more interesting because they’re not really perfect.

To answer our previous question, I’ll reveal some of my ideas here.

You see, I’m actually in the process of developing some of my videos to be uploaded on YouTube and use them to drive traffic to my web sites (there’s a ’science’ to it… as some of my clients have proven time and again with their YouTube videos).

Here’s what I learned:

YouTube Strategy #1 - Your videos should be short. These shouldn’t be long movies, as people are busy and look for instant gratification most of the times. No more than 3 to 4 minutes.

YouTube Strategy #2 - Then, you’d want your web site URL at the bottom of your videos, so people can see it.

YouTube Strategy #3 - Next, this is IMPORTANT: Think of some ways to make your videos viral. See, people on YouTube are constantly on the mindset of: “If I like a video, I’ll like to pass it to my friends.”

So you want your videos to have some, one or ALL of these characteristics:

- Some of the videos I see pass around are usually FUNNY. Well people love to laugh. They love to make OTHER people laugh. So if your video’s funny, it’s got humor, people are more likely going to pass it on to their friends.

- Something really weird.

- Something really shocking.

- Something really gross.

- Something just, SHOCKING (again). People love to pass those around.

- Something really interesting.

- Curiosity is ALWAYS good.

- A demonstration is great (especially for targeted traffic). Let’s say you have a product, you can show people how it works with your video. Give them a peek at what’s in it for them inside.

- Something sexy (can you miss this?).

- Something personal, it could be your own story.

I mean¡K there’s so much you can do!

There’s an incredibly huge potential with YouTube.

I suggest you open your mind and at least look into how you just MAKE SOMETHING (again, doesn’t have to be perfect) to feature on it.

Plus, a lot of these things are COMMON SENSE!

You don’t have to buy any products to learn how to make videos people talk about. You see, what do you think would make a good video YOU would want to pass on to your friends?

Write them down, choose one of them and be your own producer for the first time if you haven’t (trust me, it’s fun too).

If you have, can you figure out how to benefit from some of the strategies mentioned above?

Go on there, make a video for traffic purposes or simply for demonstration.

Of course we’re barely scratching the surface of what you can do with YouTube. If you can get a little creative, there’s a LOT more you can do on this amazing place.

Dan “The Man” Lok

P.S. I’m sure you have heard all the buzz about social bookmarking. Social bookmarking is one of the fastest ways to drive hordes of targeted traffic to your site. Amazingly, in the last few years Social Bookmarking sites have been the craze for many SEO specialists and web-marketing gurus. These Social bookmarking sites provide you with and easy and efficient way to get traffic to your page and yield high rankings for niche keywords!

If you’re extremely serious about getting your pages ranked high, I strongly suggest you take a look at BookMarking Demon.

When I was broke, I always had big dreams.

I always knew that I wanted to become a millionaire.

In fact, I sincerely believed I would become a millionaire - it was just a matter of knowledge, hard work and time before I reached my goal.

So when I was struggling financially, to condition myself for wealth (and NOT for poverty), I would go to five-star hotels, grab a cup of coffee or tea (which was about all I could afford) and sit in the lobby.

I would “loiter” in the hotel and just let myself immerse in that environment - to listen to and watch successful people.

Why?

I was getting comfortable with success.

You see, most people are afraid of failure, sure.

But I believe most people are also afraid of success!

Why?

Because success is something they’ve never experienced in their entire lives, so they’re afraid of it. It’s unknown.

So, to circumvent this, what I have strived to do (and what you should do, too) is get comfortable with success.

Also, when I had to go the airport, instead of taking a cab from my house, which is what most people do, I would take a limousine.

Now, do you think there’s a difference when you arrive in a limousine versus a cab?

You bet there is.

There’s a huge difference. When you’re riding in a limousine, people look at you and say, “Wow, he must be important.”

It’s a fantastic feeling… a great feeling.

And here’s the thing: a limousine actually doesn’t cost that much more that a cab!

From my place to the airport for a cab, it’s 50 bucks. If I take a limo (a stretch limo, by the way - not the short one, the long one),

I’m talking about less than 100 bucks, so a little less than double.

Now, was it necessary for me to spend that extra money?

No.

But what I wanted to do was condition my mind to get comfortable with wealth and success.

I want to condition and teach my mind that I deserve these great things… that I deserve better things in life!

Dan “The Man”

P.S. “Success Alert - Conversations with Successful Internet Entrepreneurs” is a book I’d recommend to anyone who’s serious about achieving Internet success. I’ve twisted John’s arm to let me do a favor for my subscribers. Coupon code: SA2DLK1– just paste it onto the coupon code box and it’ll knock an extra twenty bucks off.

P.S.S There’s no hype, no magic formula, just the strategies and techniques used by 9 ordinary folk that have yielded extraordinary results, and turned them into Internet millionaires (or soon-to-be millionaires). And they’re not afraid to share the secrets of their success.

I am an auditory learner.

As much as I love books, I learn much more and I retain more information from listening to audio programs.

I own over 100 audio Programs.

Half of them are cassette tapes. I know… It’s all CDs and MP3s now.

I am a dinosaur when it comes to audio programs.

Since I was a teenager, I’ve developed the habits of listening to audio programs while I am driving. No radio. No music. Just educational programs.

I wanted to know everything I could about successful people and how they became that way. I knew if I could copy wealthy people, I too could become wealthy.

I took the time to learn everything about I could about success.

It’s called “University on Wheels.”

When I got introduced to this concept, I was amazed at what I could get done with it.

Do you know that the average people “waste” as many as 2 or more hours each day commuting to work?

During this time they do nothing. Some people listen to the stupid radio. Others just entertain themselves with their own thoughts.

But there is so much more that can be done during this “wasted” time.

Did you know that listening to a good professional audio book each day as you commute to work would allow you to gain the equivalent to a full university education within some years?!

So, why the hell would you continue to “waste” valuable time on your daily commute to work when you can gain so much by using those hours to learn a new skill or a new business idea?

When I look back I can see that my learning was focused on two distinctive areas.

The knowledge I gained from extensive reading in these areas was and continues to be the key to my success.

The best advice I can give to anyone who desires wealth is to do the same. Here are the two areas.

Self-improvement - This is the inner game. Topics include personal productivity, self-esteem, goal setting, motivation… etc. I strongly believe most people fail because of lack of foundation. I can teach you all the “how-to” in the world, but if you don’t combine it with a strong “want-to”, you’re not gonna make it.

Business - This is outer game. Topics like marketing, copywriting, management, leadership, traffic generation, negotiation, selling, and investing… etc.

Of course, I also love biographies and autobiographies of successful people. These programs are like road maps to wealth. They tell you step by step how the person made his fortune.

If you follow my advice, you mind will be opened up to new ideas and concepts. As you gain a new education, your confidence will grow, and you’ll begin to see opportunities where you could not before.

Remember, your income can only grow to the extent that you do.

Dan “The Man” Lok

P.S. The ‘Great Successful People’ program gives you access to over 10 hours of practical and inspirational advice from 16 very successful business owners, (who have created $billions of wealth between them).

In this program you will discover the secrets, formulas and processes behind the success of these 16 world leading business owners.

“Dan, what makes a powerful brand?” my protégé Jonathan asked.

“A powerful brand delivers moments.” I said.

“What are moments?”

“You see, human beings don’t remember days. Days are not memorable. We remember moments,” I said. “Remember your first kiss? Remember your first car? Remember the moment when your child was born? Those are special moments we never forget.”

“So we have to deliver unique experiences to our customers?”

“Yes, but it’s MORE than that. A powerful brand delivers moments… moments that we want to re-live again and again.” I explained to Jonathan. “You have to understand most people lead lives of quiet desperation. People are bored out of their minds.”

“So if we can deliver moments, they’ll want to do business with us again and again?”

“That’s right. And why do you think celebrities and athletes get paid so much money… Because they’re famous? No. Because they entertain us? That’s part of it. Because they deliver moments to us. They deliver excitment to us. The amaze us. They startle us. They move us. They make us cry. They make us laugh. They make us think. Most importantly, they make us dream.”

“I actually never thought of it that way.”

“People will spend their last nickel to have fun.”

“That’s so true.”

“So if you really think about it… you’re not selling a product… you’re not selling a service. Ultimately, what we’re all selling is good feelings.”

“Good feelings?”

“We buy the new car because it makes us feel good. We buy the ice cream because it makes us feel good. We go on vacations because it makes us..”

“Feel good!”

“You got it,” I concluded.

Dan “The Man” Lok

P.S. Underground six-figure blogger returns to unleash the hidden truth about long term, high profit blogs that earn him up to $34,244.00 per month from just a few hours work per week.

One of the biggest “AHA” I got from the seminar is the POWER of branding.

Kiyosaki said, “If you’re not a brand, you’re a a commodity.”

When I first got started, it was very difficult to attract clients and customers.

I was a commodity.

Prospects didn’t trust me. Nobody wanted to do business with me.

I had no credibility whatsoever in the marketplace.

But I kept marketing, marketing and marketing.

Doing everything possible to get my name out there.

Suddenky, new and eager prospects knocking on my door.

I accidentally built a personal brand.

Today, the name Dan Lok is a is a respected authority on internet business.

He also said, “Getting from where you are to where you want to be requires, among other things, brand equity - the summation of everything a company stands for.”

Most marketers focus on selling products instead of building a brand.

If you’re only selling one product on one website, you’re screwed. You’re a commodity. You’re not building up any brand equity.

What business are you really in? Are you in the transaction business? Are you in the product business?

Or are you in the relationship business?

Dan The Man

P.S. Don’t click on this link unless you’re willing to hear what a former army commando has to say about $1,165 ClickBank affiliate marketing paydays.

I just came back from the Rich Dad seminar - The Psychology of Winners.

It was outstanding! I don’t go to seminars very often, but man, I am glad I went to this one!

The seminar costs $5,000.00 per person, so you don’t have a bunch of wannabes attending.

In fact, there were some serious players in the room.

I met Ken McElroy, who is one of the Rich Dad Advisors. Ken’s Companies current management and investment portfolio consists of over 4,000 units with a market value of over $250,000,000. Super smart guy.

I met Gary Gray, who is a Hollywood film director. He directed Be Cool, The Negotiator and The Italian Job.

I met Jim, who owns a 30-million year business in UK.

The networking was just invaluable.

Anyway, what have I learned from the seminar?

Kiyosaki said, “Winning is a process, not an event.”

When you stop learning, you stop winning. When people say “I won’t”, it’s in the past. People often get stuck where they were the most successful.

It’s time to get back into the process of winning. All the successes you had were events, you gotta move on. People win and they stop. They don’t grow anymore. They forget that winning is a process.

Kiyosaki also said, “When people are focused on being comfortable or liked, they often won’t do what the business needs in order to succeed.”

“When people have to be right, they won’t accept criticism. At some level, being right can make you wrong.”

Different people win in different ways. There are a lot of people who win by losing. They are the people who become victims, or will hurt themselves, or who lose in order to win. When things just get better, they lose. Then they win by saying “I knew it wouldn’t work” and they win by losing.

Dan The Man

I am flying to Scottsdale, Arizona on April 25th.

Why? I am invited to attend a Robert Kiyosaki closed-door seminar.

In case you’ve been living in a cave and don’t know who Robert Kiyosaki is. He is author of “Rich Dad Poor Dad.”

If you haven’t read his books, you should pick them up.

I’ve got a small section of my library filled with his “purple” books.

Anyway, Darren Weeks (Canadian Rich Dad and founder of Fast Track to Cash Flow) called me out of the blue.

“Dan, the Rich Dad Company is conducting a three-day training program in Arizona, you should come,” said Darren Weeks.

“Darren, you know I don’t like traveling. And it has to be a pretty damn special seminar if you want me to get on a plane,” I said.

“It’s VERY special. I am going. You’re one of my Rich Dad Advisors. The entire Fast Track team is going. You should come with us.”

“I don’t know…”

“Dan, Robert only does TWO LIVE teaching events like this a year. He’s teaching pAnd, I don’t know how much longer he’s gonna to be doing them. He has some “BIG” Business ventures on the go now.”

“How many people will attend? This isn’t one of those Learning Annex deals where you have 15,000 people in a room, is it?” I asked.

“Oh no… This is gonna be a small group thing. 150 people max. So there is a lot of interaction with Robert and his advisors.”

“Okay. What’s the seminar called?”

“The Psychology of Winning. This particular event is very important, because it is so timely.  Robert will be speaking specifically about what it takes to be a WINNER in 2008… with all of the turmoil that the U.S. economy is going through,” Darren replied.

“ALL right. I’ll go.”

I’ll keep you posted on what I learn from Kiyosaki at the event, okay?

Dan “The Man”

Would you like to have the almost “magical” ability to flood your business with paying customers any time you want? 

Just had an interesting conversation with my mentoring client.

“Dan, I want to implement a viral marketing campaign to drive more traffic to my site,” Mitch asked. “Can you give me some suggestions?”

“Okay. First of all, do you know what viral marketing is?” I asked.

“Hmm… kinda. It’s where you’re giving something valuable away so other people will pass on to other people, right?”

“Yes, but not quite. Viral marketing describes ANY strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.”

“So it spreads like a virus.”

“Correct. That’s where the TERM viral marketing comes from. Some people call it buzz marketing, some people call it word of mouth marketing.”

“I remember Hotmail did it and it was very successful at the time,” Mitch said.

“Exactly! Think about what hotmail did. They give away email addresses and services. They attach a tag at the bottom of every message sent out. Get your private email account. Then they simply stand back while people email to their network of friends.”

“Yeah, it’s like WOW my friends are using hotmail, I want to use it too.”

“Right. So a good viral marketing strategy should incorporate some sort of giveaways, make sense?” I asked.

“Make sense.”

“You also need it make it brain dead simple for people to pass it on to other people. Make it scalable. Make it exciting! Make it interesting. Make it newsworthy. Controversy sells. Solve a common problem for your marketplace. Begin with an end in mind because ultimately you’re promoting your products and services.”

HONESTe Online just released a new, brandable, ‘viral’ e-book titled, “Be Safe Online!”

This beautifully illustrated, entertainingly written, “quick read” teaches consumers highly-unique tips, tricks and secrets for being safe, smart and secure while shopping online.

I don’t care if you’re interested in using web seals to boost your conversion rate.

Download it and study it. This is how viral marketing should be done.

Dan The Man

I just got rejected by my own publisher - Morgan James Publishing. A New York Publisher.

Morgan James has published two of my books, Creativity Sucks and The Art of War for The New Millennium. We have a wonderful business relationship, but when I approached them with my NEW book idea…

“What do you mean you couldn’t publish my book?” I asked.

“Dan, your idea is too outrageous and your title is too edgy,” the publisher replied.

“I KNOW. That’s what makes it sell,” I said. “I WANT it to be edgy and I WANT the book to be controversial. It generates buzz and captures the media’s attention. That’s the whole point!”

“I understand, and I think your book idea is fantastic. But it just doesn’t fit with our company’s culture. We’re more on the conservative side. Besides, our broad will never approve it.”

“Come on, we’ve already done two books together. You know I am a proven author. I am telling you, this book will be a mega-seller.”

“I know, but…”

“There’s no BUT. Look, I’ve already got the whole thing planned out. I am gonna do an Amazon best-seller campaign. I am gonna do interviews. I am gonna send the books to my colleagues. They’re gonna help me promote the book. We’ll sell a lot of copies. Trust me.”

“Dan, we just can’t publish it.”

I am not mad at the publisher or anything.

In fact, I expected to get rejected by a few more publishers before I find one that will publish it.

I can’t let the cat out of the bag and reveal the title here. Well, at least not yet.

I have a conference call with another publisher next week. Will I get rejected again? Maybe. Who the hell knows?

One thing I DO know, I am gonna find a publisher no matter what!

So I get a few bruises along the way. Who gives a damn?

As Dale Carnegie said, “Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all.”

Dan The Man

P.S. Even if you don’t have a creative bone in your body, with my million-dollar swipe file, it’s now easier than ever to simply plug your sales message into a proven, red-hot professionally-written sales letter and get it delivered in a hurry to your customers and prospects without paying one red cent to an expensive copywriter! Is that good or GOOD?